PRPS, also known as Purpose, lives by the slogan “bruised but never broken,” because each pair of jeans is put through various treatments, washes and hand-done details to give it that amazing finish. Originally marketed towards the urban market with a more relaxed fit,
PRPS has unveiled two new cuts this year; a boot cut and a slim fit. They always say to look under the hood when you buy a car and the same goes with jeans. When you roll the cuff up on a pair of PRPS’s you will see a beautiful selvedge denim made from Zimbabwe cotton and
made in the USA. The denim dream of the founder of Akademics and ex-Nike designer, PRPS defines perfection in today's over saturated denim market.
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